Recent burst in coupon use may hurt brands in longer term

By Mary Cowlett, 08 October 2008, 09:22am

LONDON - As rising food and utility prices and global financial worries take their toll on spending, the number of consumers seeking out promotional deals is rising. According to a recent survey by GfK NOP, 30% of consumers are more actively searching for deals this year.

To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.

Subscribe now for full access to the Brand Republic Group

(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

Jobs

Mobile/Web Designer, Propel
£30000 - £40000 per annum, West End
Senior Database Marketing Executive, Flow Caritas
£33000 - £35000 per annum, London
Digital Channel Manager (Marketing / Retail Banking), Harnham Search and Selection
£40000 - £60000 per annum, London
Design Lead (Mobile), Propel
£40000 - £45000 per annum + 45000 + Excellent Benefits, South East London