ASA bans McVities from using 'low fat' claims in Jaffa Cake ads

By Nikki Sandison, 15 October 2008, 09:15am

LONDON - The advertising watchdog has banned McVities from using the claim that Jaffa Cakes are "low in fat" and told it to pull the current television ad highlighting that each cake contains only one gram of fat.

To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.

Subscribe now for full access to the Brand Republic Group

(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

Jobs

International Account Manager, PFJ
£32000.00 - £35000.00 per annum, London
Mobile/Web Designer, Propel
£30000 - £40000 per annum, West End
Senior Database Marketing Executive, Flow Caritas
£33000 - £35000 per annum, London
Digital Channel Manager (Marketing / Retail Banking), Harnham Search and Selection
£40000 - £60000 per annum, London