Pepsi ends 48-year relationship with BBDO
By Staff, 18 November 2008, 09:15am
NEW YORK - PepsiCo is shifting the $60m (£40m) US creative account for its flagship cola brand and Diet Pepsi from BBDO to TBWA\Chiat\Day, ending a 48-year relationship and one of the most enduring partnerships on Madison Avenue.
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