Banking buddies? The limits of how far brands can tap into social networking

By Fiona Ramsay, 02 December 2008, 08:50am

LONDON - The success of social networks such as MySpace, Facebook and Bebo has caught the imagination of marketers everywhere. At online conferences, marketing experts regularly cite social networking as the best way for brands to tap into ready made online communities.

To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.

Subscribe now for full access to the Brand Republic Group

(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

Jobs

Account Director, AF Selection
£32 - £40,000 + superb benefits, Manchester
Digital Account Manager, Major Players
£28000 - £35000 per annum, London
Digital Creative Team senior - London 65K, The Industry Club London Ltd
£65,000, Central London
Digital Content Editor-Financial Services-Hamps, Blue Skies Marketing Recruitment
£26000 to £30000 per annum, Southampton