Walkers plans premium crisp line Redsky

By Gemma Charles, 09 December 2008, 11:50am

LONDON - Walkers is planning a major assault on Kettle Chips with the launch of an upmarket crisp brand, called Redsky, next year.

To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.

Subscribe now for full access to the Brand Republic Group

(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

Jobs

Account Director, AF Selection
£32 - £40,000 + superb benefits, Manchester
Digital Account Manager, Major Players
£28000 - £35000 per annum, London
Digital Creative Team senior - London 65K, The Industry Club London Ltd
£65,000, Central London
Digital Content Editor-Financial Services-Hamps, Blue Skies Marketing Recruitment
£26000 to £30000 per annum, Southampton