Biggest brands: Top 100 Direct Mail Advertisers 2008
08 December 2008, 5:50pm
The combination of an economic downturn, cheaper direct marketing channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but while brands are getting better at targeting the right people, the industry still has a long way to go before it sheds its 'junk mail' tag.
To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.
Subscribe now for full access to the Brand Republic Group
(Brand Republic, Campaign, Marketing, Media Week, PRWeek)
Or
- Marketing Communications Coordinator, Perfect Marketing People
- £25k, Manchester
- Project/Account Director - top Manchester agency, Perfect Marketing People
- To £40k, Manchester
- Sales Operations Manager - Luxury Retail, Initiative Recruitment
- Attractive Total Package, Hong Kong
- Corporate Communications Executive, Initiative Recruitment
- Attractive Total Package, Hong Kong
News By Email
Marketing Daily News : Preview
