Google study argues ads on YouTube have higher brand impact than on TV
By Fiona Ramsay, 19 December 2008, 08:45am
LONDON - Google is attempting to boost video and display advertising on YouTube by publishing research highlighting the positive brand impact of advertising on the video site.
To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.
Subscribe now for full access to the Brand Republic Group
(Brand Republic, Campaign, Marketing, Media Week, PRWeek)
Or
- Project Manager - London - Production House - up to £30K, Profiles Creative
- £25000 - £30000 per annum, London
- Mid Weight Digital Project Manager, Digital Gurus
- £38000 - £40000 per annum, London
- Customer Strategy & Insight Manager, Ad Lib
- Up to £65K+exceptional bens, Swindon
- Senior Digital Designer, Digital Gurus
- £40000 - £45000 per annum, London
News By Email
Marketing Daily News : Preview
