Cadbury invites ridicule with 'milk' warning on Dairy Milk bars

By Darren Davidson, 12 January 2009, 09:00am

LONDON - In what appears to be a case of stating the blindingly obvious, Cadbury is to print the warning "contains milk" on bars of Dairy Milk, despite the presence of the name and the logo, which depicts a glass and a half of milk being poured into a chunk of chocolate.

To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.

Subscribe now for full access to the Brand Republic Group

(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

Jobs

International Account Manager, PFJ
£32000.00 - £35000.00 per annum, London
Mobile/Web Designer, Propel
£30000 - £40000 per annum, West End
Senior Database Marketing Executive, Flow Caritas
£33000 - £35000 per annum, London
Digital Channel Manager (Marketing / Retail Banking), Harnham Search and Selection
£40000 - £60000 per annum, London