Unilever's Peperami Animal rants a reply to Marketing's story about him
30 January 2009, 11:10am
LONDON - In response to a story in 27 January edition of Marketing reporting that Unilever intends to reposition the Peperami brand as a healthier snack alternative, and make its brand ambassador less of animal, Mr Peperami has replied with a video and letter.
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