Absolut Vodka faces £33m claim for 'stealing' TV programme concept

LONDON - Absolut Vodka is being sued for £33m by an Australian entrepreneur who claims it stole his idea for a charity-focused reality TV programme about New York bartenders.

To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.

Subscribe now for full access to the Brand Republic Group

(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

Create an account now

Or

Regsiter for Limited Access

Jobs

 
 

News By Email

Marketing Daily News : Preview
Marketing's Power 100
Future Marketing Leaders