The Marketing Profile: Cathy Ferrier

By Becky Wilkerson, 17 February 2009, 08:30am

LONDON - In many ways, Cathy Ferrier is everything the traditional image of Oxfam is not: petite, young-at-heart, dynamic and passionate. These are traits that sit a little uncomfortably with the charity's rather dusty and staid reputation, conjuring up, for many, images of jumbled charity shops full of assorted tat, watched over by elderly ladies.