Brand Britain faces the axe
By Alex Brownsell, 17 February 2009, 09:30am
LONDON - Britain as a destination brand is to be phased out from international tourist marketing as the government aims to increase awareness of the UK's constituent parts before London 2012.
To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.
Subscribe now for full access to the Brand Republic Group
(Brand Republic, Campaign, Marketing, Media Week, PRWeek)
Or
- Design Lead (Mobile), Propel
- £40000 - £45000 per annum + 45000 + Excellent Benefits, South East London
- New Business Exec | c. £42k + benefits | central London, Bruzas & Co
- to £42k + benefits and bonus, central London
- Principle Analyst (Marketing & Insight), Harnham Search and Selection
- £40000 - £60000 per annum, London
- Database Marketing & Customer Analytics Manager, Harnham Search and Selection
- £45000 - £55000 per annum + Bonus & Benefits, North West England
News By Email
Marketing Daily News : Preview
