Branding does work - shoppers vote with feet after Belgian supermarket removes Unilever products
By David Benady, 17 February 2009, 09:30am
LONDON - The role of branded goods in tempting shoppers into supermarkets will be seriously tested this week. Delhaize, one of Belgium's leading retailers with more than 775 stores, has announced that it is taking 250 Unilever products off its shelves after a spat with the branded goods giant over pricing and merchandising.
To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.
Subscribe now for full access to the Brand Republic Group
(Brand Republic, Campaign, Marketing, Media Week, PRWeek)
Or
- Head of Global PR - Technology, Adam Recruitment
- £60000 - £80000 per annum + car + bonus + benefits, Berkshire
- Database & Marketing Executive, Major Players
- £19500 - £23000 per annum, London
- Integrated Account Director - Fantastic Agency - Amazing Client - Up to £55k, ECOM Recruitment
- Up to £55k + benefits, London
- Digital Project Manager, JM Digital
- £32000 - £40000 per annum + benefits, London
News By Email
Marketing Daily News : Preview
