Opinion: Online public opinion is the key to a successful social media strategy

By Graham Lee, 20 February 2009, 11:30am

To be successful in this market, online agencies must be looking at all other avenues of the "buzz generation" like organic word-of-mouth campaigns, supporting audio and video content, social networking platforms, more traditional support and that darling of social media, Twitter -- however, we must recognise that not all avenues will work.