Making YouTube into a bigger brand without alienating users

By Fiona Ramsay, 24 February 2009, 08:30am

LONDON - The video-sharing site's soon-to-be marketing director, Anna Bateson, faces a tough brief.

To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.

Subscribe now for full access to the Brand Republic Group

(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

Jobs

International Account Manager, PFJ
£32000.00 - £35000.00 per annum, London
Mobile/Web Designer, Propel
£30000 - £40000 per annum, West End
Senior Database Marketing Executive, Flow Caritas
£33000 - £35000 per annum, London
Digital Channel Manager (Marketing / Retail Banking), Harnham Search and Selection
£40000 - £60000 per annum, London