Recession forces brands and retailers to focus on packaging design
By Scott Billings, 03 March 2009, 09:00am
LONDON - Consumers in Sainsbury's, who may already be overloading on the orange of the supermarket's core branding, are now finding themselves swamped in the bright three-tone stripes of its Basics range. It's a clamorous visual reminder, as if one were needed, of the hard times facing the economy.
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