Morrisons grows market share on back of product offering and advertising
By Bill Britt, 12 March 2009, 10:00am
LONDON - Morrisons, which positions itself as the 'the food specialist for everyone', has announced an aggressive store expansion programme after posting strong preliminary results for the year to 1 February 2009. The retailer said that its advertising, as evidenced by the company's top ranking in Marketing's Adwatch ad recall survey, contributed to its rising market share.
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