Editor's comment: Army opens up on new front
By Jeremy Lee Associate Editor, Jeremy.Lee@haymarket.com, 07 April 2009, 00:00am
The idea that the British Army is putting experiential marketing at the heart of its latest recruitment campaign is bound to cause controversy in some quarters. There will no doubt be those who feel that inviting people to participate in some of the tasks that potential recruits might undertake somehow 'glorifies' war.
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