Green & Black's targets mainstream chocolate market

LONDON - Green & Black's has overhauled its packaging for the first time in nine years. The revamp, which will be rolled out from June, is the latest step in the premium chocolate brand's efforts to revive flat sales by positioning itself as more mainstream.

To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.

Subscribe now for full access to the Brand Republic Group

(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

Create an account now

Or

Regsiter for Limited Access

Jobs

 
 

News By Email

Marketing Daily News : Preview
Marketing's Power 100
Future Marketing Leaders