The Marketing Profile: Kellie Fernandes of Green & Black's
By Gemma Charles, 28 April 2009, 08:30am
Kellie Fernandes, head of global marketing at Green & Black's, has a clear vision of the best way to tackle the recession. 'This is the year of being bold,' she declares. It may have to be - after years of growth, the chocolate brand registered flat sales in 2008. While standard brands such as Cadbury Dairy Milk and Galaxy are growing, business at the upper end of the sector has been more testing.
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