The Marketing Profile: Sally Shire of Aviva
By Alex Brownsell, 06 May 2009, 08:30am
Rarely has the phrase 'saved by the bell' seemed more apposite. With almost flawless timing, just as Sally Shire, group brand development director at Aviva, is about to explain the rationale behind her company's latest - and much-maligned - blockbuster ad, an alarm goes off in the insurer's high-rise, City of London headquarters.
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