Brand owners reluctant to fight 'parasitic packing' of retailer own-label products
By Alex Brownsell, 19 May 2009, 08:30am
LONDON - Do consumers know the difference between Burton's Biscuits Jammie Dodgers and Lidl's budget brand Jammy Rings? Apparently not, according to a recent study by lobbyists the British Brands Group (BBG).
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