FMCG Round table report: Consumers use web to take control of FMCG purchases
By Richard Abbott, 09 June 2009, 08:00am
LONDON - These are challenging times for FMCG brands, as consumers take a tighter grip on their shopping baskets. Marketing invited category experts to debate the key challenges at a roundtable discussion in association with Yahoo!
To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.
Subscribe now for full access to the Brand Republic Group
(Brand Republic, Campaign, Marketing, Media Week, PRWeek)
Or
- Project Manager - London - Production House - up to £30K, Profiles Creative
- £25000 - £30000 per annum, London
- Mid Weight Digital Project Manager, Digital Gurus
- £38000 - £40000 per annum, London
- Customer Strategy & Insight Manager, Ad Lib
- Up to £65K+exceptional bens, Swindon
- Senior Digital Designer, Digital Gurus
- £40000 - £45000 per annum, London
News By Email
Marketing Daily News : Preview
