Radox latest brand to return to a focus on heritage
By Staff, 10 June 2009, 09:30am
LONDON - Radox is turning away from a product-led strategy and is launching a £4.5m campaign to focus on its 100-year heritage. Brands such as Marks & Spencer, Hovis and Unilever's Persil have recently have tapped into nostalgia during the recession.
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