FMCG giants cut spend on online display ads in Q1 2009

By Fiona Ramsay, 23 June 2009, 08:45am

LONDON -Online display advertising spend by the major FMCG brands fell 11.4% year-on-year for the first four months of this year, according to figures from Nielsen Media Research. Some brands are shifting their investment to online video, microsites and social media.

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