King of Shaves asks customers for cash to bump up its marketing spend
By Amy Golding, 23 June 2009, 10:50am
LONDON - Shaving brand King of Shaves is hoping to boost its marketing budget by asking 5,000 consumers to each lend the company £1,000.
To view this content you need to sign in or register for free.
Have you registered?
For unlimited access to the Brand Republic network, comprising Brand Republic, Campaign, Marketing and Media Week you need to register. Registration is free and will only take a minute to complete.
