The government's challenge of getting the public online
By Fiona Ramsay, 24 June 2009, 4:00pm
LONDON - Last week, the government published its 'Digital Britain' report. This set out a wide-ranging strategy that it is hoped will help lift Britain out of recession and leave it prepared for a technological 'big bang'. The ambition is laudable, but getting the message across to the public poses a major marketing challenge.
To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.
Subscribe now for full access to the Brand Republic Group
(Brand Republic, Campaign, Marketing, Media Week, PRWeek)
Or
- Design Lead (Mobile), Propel
- £40000 - £45000 per annum + 45000 + Excellent Benefits, South East London
- New Business Exec | c. £42k + benefits | central London, Bruzas & Co
- to £42k + benefits and bonus, central London
- Principle Analyst (Marketing & Insight), Harnham Search and Selection
- £40000 - £60000 per annum, London
- Database Marketing & Customer Analytics Manager, Harnham Search and Selection
- £45000 - £55000 per annum + Bonus & Benefits, North West England
News By Email
Marketing Daily News : Preview
