Reinventing Marketing: Alan Mitchell uses 'mad sheep rage' to unravel the mysteries behind marketing effectiveness
By Alan Mitchell, 07 July 2009, 08:30am
Mad Sheep Rage. There - what a satisfying way to introduce a new column. No, I'm not nuts. Mad Sheep Rage is an acronym you might find useful. But first, let's get some perspective from another world where an important debate is raging.
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