Editor's comment: Make the most of our expertise
By Lucy Barrett, 07 July 2009, 4:00pm
This week Alan Mitchell joins us as a monthly columnist to educate us on his view of how the intricate methods of marketing have to change. His column, Reinventing Marketing (which also extends to a thought-provoking blog on our website, marketingmagazine.co.uk), gets off to an excellent start with Mitchell's view on measuring effectiveness.
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