Homogenous messages to the grey market risk the ire of 'Fed-up 50s'

By Nicola Clark, 14 July 2009, 05:30am

LONDON - There are nearly 21m consumers over the age of 50 in the UK, representing 34% of the population. According to Saga, this demographic holds more than 80% of the country's private wealth, 60% of its savings and 40% of its disposable income.

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