Stilton cheese signs up TV chef Gizzi Erskine to attract younger consumers
By Gemma Charles, 16 July 2009, 09:55am
LONDON - The trade body responsible for Stilton cheese is attempting to disassociate 'the King of English Cheese' from elderly gentleman with Port and cigars by signing up young TV chef Gizzi Erskine as its new brand ambassador.
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