Reinventing marketing: Alan Mitchell asks if marketers are prepared for the era of volunteered personal information
By Alan Mitchell, 11 August 2009, 08:30am
LONDON - As part of a reputation-building programme, drug company Pfizer recently started giving drugs away, free, to US citizens who couldn't afford to buy them. One result: a surge of 46% in the number of calls to its patient assistance hotline.
To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.
Subscribe now for full access to the Brand Republic Group
(Brand Republic, Campaign, Marketing, Media Week, PRWeek)
Or
- Senior Account Manager, Direct Experience
- £27000 - £30000 per annum, Cheltenham
- CRM Brand Manager, Direct Experience
- £35000 - £40000 per annum, Trowbridge
- Senior Marketing Executive, Haymarket Media Group
- Up to £30,000 Per Annum, dependent on experience., Hammersmith
- Marketing Manager, Badenoch & Clark
- £52000 - £55000 per annum, City of London
News By Email
Marketing Daily News : Preview
