Reinventing marketing: Alan Mitchell asks if marketers are prepared for the era of volunteered personal information
By Alan Mitchell, 11 August 2009, 08:30am
LONDON - As part of a reputation-building programme, drug company Pfizer recently started giving drugs away, free, to US citizens who couldn't afford to buy them. One result: a surge of 46% in the number of calls to its patient assistance hotline.
To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.
Subscribe now for full access to the Brand Republic Group
(Brand Republic, Campaign, Marketing, Media Week, PRWeek)
Or
- Project Manager - London - Production House - up to £30K, Profiles Creative
- £25000 - £30000 per annum, London
- Mid Weight Digital Project Manager, Digital Gurus
- £38000 - £40000 per annum, London
- Customer Strategy & Insight Manager, Ad Lib
- Up to £65K+exceptional bens, Swindon
- Senior Digital Designer, Digital Gurus
- £40000 - £45000 per annum, London
News By Email
Marketing Daily News : Preview
