Paid-for content: online readers who pay for content may be more attractive to advertisers

By Sarah Johnson, 11 August 2009, 10:00am

LONDON - Only 28% of consumers would pay for online news according to research by not-for-profit website, The Media Blog. But should advertisers be more optimistic about the impact of charging for online content?

To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.

Subscribe now for full access to the Brand Republic Group

(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

Jobs

International Account Manager, PFJ
£32000.00 - £35000.00 per annum, London
Mobile/Web Designer, Propel
£30000 - £40000 per annum, West End
Senior Database Marketing Executive, Flow Caritas
£33000 - £35000 per annum, London
Digital Channel Manager (Marketing / Retail Banking), Harnham Search and Selection
£40000 - £60000 per annum, London