Sony Ericsson 'Pureness' is first mobile to go straight to retail market

By Fiona Ramsay, 11 September 2009, 1:55pm

LONDON - Sony Ericsson is launching the Xperia Pureness, its £530 mobile phone, through retailers, the first time the manufacturer has launched a phone without operator partner distribution.

To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.

Subscribe now for full access to the Brand Republic Group

(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

Jobs

Senior Database Marketing Executive, Flow Caritas
£33000 - £35000 per annum, London
Digital Channel Manager (Marketing / Retail Banking), Harnham Search and Selection
£40000 - £60000 per annum, London
Design Lead (Mobile), Propel
£40000 - £45000 per annum + 45000 + Excellent Benefits, South East London
New Business Exec | c. £42k + benefits | central London, Bruzas & Co
to £42k + benefits and bonus, central London