BR Video: Public gives cold shoulder to early Christmas retailing

By Jacquie Bowser, 16 September 2009, 08:00am

LONDON - Retailers should wait until late October or November before rolling out their Christmas ranges, according to members of the public interviewed in the latest BR video who feel that launching them too early "puts people off" and is in "bad taste" given the current economic climate.

To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.

Subscribe now for full access to the Brand Republic Group

(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

Jobs

Senior Database Marketing Executive, Flow Caritas
£33000 - £35000 per annum, London
Digital Channel Manager (Marketing / Retail Banking), Harnham Search and Selection
£40000 - £60000 per annum, London
Design Lead (Mobile), Propel
£40000 - £45000 per annum + 45000 + Excellent Benefits, South East London
New Business Exec | c. £42k + benefits | central London, Bruzas & Co
to £42k + benefits and bonus, central London