The Marmite effect: it's better to be a polarising brand that people love or hate than to be ignored

By Nicola Clark, 15 September 2009, 2:00pm

LONDON - Many British brands can polarise public opinion, provoking implacable loathing in some, and deeply felt affection in others. However, as exclusive research from FreshMinds reveals, it is the brands that elicit indifference from consumers that should be most concerned.

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