American Express mounts biggest marketing campaign in four years to boost consumer appeal
By Alex Brownsell, 29 September 2009, 09:33am
LONDON - American Express is launching its biggest marketing campaign in more than four years to reposition the brand as being more contemporary and customer-friendly.
To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.
Subscribe now for full access to the Brand Republic Group
(Brand Republic, Campaign, Marketing, Media Week, PRWeek)
Or
- Senior Online Marketing Executive - Direct Mail/Distribution, Adam Recruitment
- £25000 - £30000 per annum + benefits, Greater Manchester
- PPC Manager, Propel
- £40000 - £50000 per annum + £45k - £50k, London
- Head of Global PR - Technology, Adam Recruitment
- £60000 - £80000 per annum + car + bonus + benefits, Berkshire
- Database & Marketing Executive, Major Players
- £19500 - £23000 per annum, London
News By Email
Marketing Daily News : Preview
