Asda explains its bold attempt to involve customers in decision-making
By Fiona Ramsay, 06 October 2009, 08:30am
LONDON - Empowering the consumer has become the fashionable strategy of 2009. In the past two weeks alone, Vodafone has unveiled its fresh 'Power to you' brand positioning and Yahoo! has launched an ad campaign with the tagline 'It's you'.
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