Cobra Beer to use £10m marketing campaign to reconnect with Indian heritage
By Gemma Charles, 08 October 2009, 10:30am
LONDON - Cobra Beer has confirmed its realignment with its ethnic roots and will run a £10m marketing campaign over the next three years focused on its Indian heritage.
To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.
Subscribe now for full access to the Brand Republic Group
(Brand Republic, Campaign, Marketing, Media Week, PRWeek)
Or
- Digital Designer, Propel
- £28000 - £35000 per annum + £25000 - £35000, London
- General Manager for Digital Media Agency, Talent 2 (Shanghai)
- , Shanghai or Beijing
- EVENTS MANAGER, SWIRE PROPERTIES
- , Hong Kong
- PR Manager - Asia, ConnectedGroup
- , Hong Kong
News By Email
Marketing Daily News : Preview
