YouTube rolls out keyword ad trial

LONDON - YouTube is trialling an auction-based advertising model that enables brands to target consumers with relevant online video ads.

To view this content you need to sign in or register for free.

Have you registered?

For unlimited access to the Brand Republic network, comprising Brand Republic, Campaign, Marketing and Media Week you need to register. Registration is free and will only take a minute to complete.

Create an account now

Jobs

 
 

News By Email

Marketing Daily News : Preview
Ad Watch Bulletin : Preview