Unilever's Peperami crowd-sourcing campaign provokes debate
By Gemma Charles, 03 November 2009, 08:30am
LONDON - Unilever is close to rolling out its first crowd-sourced TV and print campaign for its Peperami brand, provoking debate among marketers and agencies alike over the future role the technique will play.
To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.
Subscribe now for full access to the Brand Republic Group
(Brand Republic, Campaign, Marketing, Media Week, PRWeek)
Or
- Database Marketing Manager, Blue Skies Marketing Recruitment
- £30000 to £40000 per annum, Leicestershire
- Account Director/Group AD role - Big Automotive Brand and Motorsports, South West London, Blue Skies Marketing Recruitment
- £40000 to £50000 per annum, London
- Digital PR Account Manager/Senior AM - Big Automotive Brand, South West London, Blue Skies Marketing Recruitment
- £28000 to £40000 per annum, London
- PR Brands & Lifestyle Account Manager/Senior AM - Major Automotive Brand, South West London, Blue Skies Marketing Recruitment
- £28000 to £40000 per annum, London
News By Email
Marketing Daily News : Preview
