The Marketing Profile: Oscar Nieboer of Betfair
By Ed Kemp, 10 November 2009, 08:30am
LONDON - Recalling the day he held a press conference with Sir Alex Ferguson to announce the brand's sponsorship of Manchester United, Betfair's self-effacing global brand and marketing director Oscar Nieboer says: 'I had my three-minute speech, but I knew none of the journalists there were interested in a word I had to say.'
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