Brand in the news: Red Bull
By Ian Smith, Structural design director, LFH, 10 November 2009, 00:00am
Red Bull is a brand that isn't afraid to try things. Its involvement in alternative social and leisure scenes has been the bedrock of its image. It's both a party drink and accessory to some extreme sports - you name it, if it involves adrenaline, expect to see the Red Bull logo there. And it perfectly suits the mood of 24/7 modern living. Competitiveness is part of its DNA.
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