Chief marketing officers find it lonely in the board room
By Nicola Clark, 17 November 2009, 08:30am
LONDON - Many marketers dream of helping to launch a break-out brand or getting in on the ground floor with the next Richard Branson. However, for many who have made it to the top of the greasy pole, the reality is far from rosy. The fact remains that some companies are failing to respect the broader business role of marketing, making things tough at the top for Britain's leading chief marketing officers.
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