BR Video: Mickey Mouse should stay as he is

LONDON - Mickey Mouse should not be changed into a cunning and cantankerous character as it would "spoil the essence" of the 71-year-old Disney character and be "a very expensive mistake", according to members of the public interviewed by Brand Republic.

To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.

Subscribe now for full access to the Brand Republic Group

(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

Create an account now

Or

Regsiter for Limited Access

Jobs

 
 

News By Email

Marketing Daily News : Preview
Marketing's Power 100
Future Marketing Leaders