Adman Rory Sutherland refutes study's claim that ad execs destroy £11.50 for every £1 they create
By Bill Britt, 15 December 2009, 2:55pm
LONDON - Rory Sutherland, president of the Institute of Practioners in Advertising (IPA), says a study attacking the ad industry fails to fully take into account the contributions the sector makes.
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