Kellogg to cut salt in nation's favourite cereals by up to a third

LONDON - The Kellogg Company is set to slash the amount of salt in its most popular cereals, including Corn Flakes, Rice Krispies, Coca Pops, Ricicles, Frosties and Crunchy Nut, following sustained pressure from the Government's Food Standards Agency and other campaigning health groups.

To view this content you need to sign in or register for free.

Have you registered?

For unlimited access to the Brand Republic network, comprising Brand Republic, Campaign, Marketing and Media Week you need to register. Registration is free and will only take a minute to complete.

Create an account now

Jobs

 
 

News By Email

Marketing Daily News : Preview
Ad Watch Bulletin : Preview