Toyota readies marketing to combat recall crisis

By Alex Brownsell, 29 January 2010, 09:30am

LONDON - Toyota is preparing a series of marketing communications activity to salvage its brand reputation, as the carmaker faces recalling millions of defective vehicles.

To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.

Subscribe now for full access to the Brand Republic Group

(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

Jobs

Digital Channel Manager (Marketing / Retail Banking), Harnham Search and Selection
£40000 - £60000 per annum, London
Design Lead (Mobile), Propel
£40000 - £45000 per annum + 45000 + Excellent Benefits, South East London
New Business Exec | c. £42k + benefits | central London, Bruzas & Co
to £42k + benefits and bonus, central London
Principle Analyst (Marketing & Insight), Harnham Search and Selection
£40000 - £60000 per annum, London