Mayor's office to roll out new 'classic' brand identity

By Alex Brownsell, 04 February 2010, 08:00am

LONDON - Mayor of London Boris Johnson's £500,000 project to re-brand London will see the capital assume the classic typeface used by tourism body Visit London.

To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.

Subscribe now for full access to the Brand Republic Group

(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

Jobs

Digital Channel Manager (Marketing / Retail Banking), Harnham Search and Selection
£40000 - £60000 per annum, London
Design Lead (Mobile), Propel
£40000 - £45000 per annum + 45000 + Excellent Benefits, South East London
New Business Exec | c. £42k + benefits | central London, Bruzas & Co
to £42k + benefits and bonus, central London
Principle Analyst (Marketing & Insight), Harnham Search and Selection
£40000 - £60000 per annum, London