Iceland to choose a customer as new ambassador
By Joe Thomas, 08 February 2010, 10:25am
LONDON - Iceland is to pick one of its customers to become its brand ambassador, ditching its celebrity-focused strategy of recent years.
To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.
Subscribe now for full access to the Brand Republic Group
(Brand Republic, Campaign, Marketing, Media Week, PRWeek)
Or
- General Manager for Digital Media Agency, Talent 2 (Shanghai)
- , Shanghai or Beijing
- EVENTS MANAGER, SWIRE PROPERTIES
- , Hong Kong
- PR Manager - Asia, ConnectedGroup
- , Hong Kong
- Senior Sales Manager - Financial Conferences - Hong Kong, ConnectedGroup
- , Hong Kong
News By Email
Marketing Daily News : Preview
